About

(mi·ne·raw): minerals + raw

Clean | Small Batch | Vegan | Cruelty-Free | Free of Nasties​

The Mineraw is inspired by a connection to the earth, a love for nature, and the human body. We are committed to providing simple, gentle and clean beauty products that are safe for the skin.

All products are safely tested on friends and family, never on animals. Our mindful products are vegan, vegetarian and cruelty-free; suitable for all skin types, concerns and gender.

Our products are free from synthetic fragrances, artificial colorants, parabens, phthalates, sulphfates, cortisones, alcohols, silicones, formaldehyde, petrochemicals, mineral oils and talc. 

How it Began, our Founder

"I have always been quite self conscious of my own skin. I struggled a lot with acne, sensitive and oily skin. I was always trying new products and shifting from one to another on a regular basis, desperate to find something which would work for me. Eventually I had enough and decided to focus on a different approach.

This led me down a new, but not unfamiliar path. As someone who has always been extremely environmentally conscious, as well as passionate about skincare, I believed in the earth and using clean ingredients where possible. I no longer sought expensive treatments and mass produced products that are loaded with chemical fillers and have a large carbon footprint.

Since stepping back and taking the time to learn about my own skin, I instantly felt more positive and began to see genuine changes in my skin from the skincare products that I created.

The curiosity of friends and family on my transformed and now glowing clear skin brought The Mineraw into life. The first products I ever launched (Glow Serum Face Oil, Toner Balance, Purify Face Mask and Honey Glow Scrub) were actually part of my own everyday skincare routine. Each product is made in small batches using high quality, sustainable ingredients.

I understand the personal battles people face with their own skin. Being able to relate allows me to help others through The Mineraw, providing clean skincare that is easy to use and understand."

Jidienne Ibañez
Founder